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about us

Hey precious,

myalfazema was born from Leo's dream of creating a safe, authentic space where each person can flourish. Driven by her dharma, she has dedicated her life to psychology and spirituality - whether through individual sessions or wellbeing yoga retreats. Along this journey, Leo realized that the essence of her work lies in awakening and guiding people inward, empowering them to contribute meaningfully to society.

Leonor Pinheiro

MYALFAZEMA FOUNDER, Psychology wellbeing guide

Hosting a truly transformative wellbeing retreat is an art. Over the years, we’ve honed this craft, curating deep, authentic, and joyful experiences. As we continue to refine this art, our community flourishes - and so will you. What makes myalfazema so special is the profound transformation it inspires, empowering people to fully embrace and live their human experience. This is our passion, and it’s how we make a meaningful contribution to the world.

Why we’re called myalfazema

The name myalfazema came to us so naturally. It just felt right. We know it’s not the easiest one to pronounce. But that’s because it’s meant to be felt. Like the journey, each person connects with it in their own way.

myalfazema rises from the combination of two words:
• my: representing the deeply personal journey everyone of us experiences.
• alfazema: the Portuguese word for lavender, a plant that has long symbolised beauty, relaxation, and healing.

Lavender grows wild, deeply rooted in the earth, thriving under the sun and the wind. Its scent is enduring, calming yet awakening the senses, just like the experience we live here. And the color purple, rich with mystery and transformation, has always felt like home to Leo.myalfazema is about returning to our roots, reconnecting with ourselves and others, embracing authenticity, and feeling truly alive

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A UNIQUE RETREATING EXPERIENCE

What makes us special?

Our retreats have already transformed the lives of over 200 people – and this is just the beginning. We don’t believe in magic potions for happiness because they simply don’t exist, but we have witnessed firsthand how our retreats create real transformation.

At myalfazema, every wellbeing retreat is an eye-opening experience, hosted by trusted experts. Over the years, we’ve refined our retreats to ensure the highest quality, tailoring them to the needs of each person. We deliver excellence not only in accommodation and cuisine but also in content that brings true practical value – knowledge you can implement long after the retreat ends.

We absolutely love holding space. Every detail is curated with care and love. We take great pride in ensuring everyone feels at home and valued, creating an intimate environment through a united group, while still catering to each participant’s individual needs. And, of course, we always bring a sense of fun.

Moreover, there’s a higher vision behind everything we do. When you live calmly and confidently, embracing who you are, it creates a better world for everyone. Our retreats are designed to help you do just that.

A bit more about leonor's story

Since I was a teenager, there was a powerful voice inside me who kept telling me to go travel, see the world, to put myself in new and challenging environments where there were no cues as to how to behave or who to be. I was 16 when I adventured myself for the first time and went to Australia for three months.

Today, I am lucky enough to have traveled to more than 50 countries, mostly as a backpacker - either by myself, with friends, or with people I met on the road. These experiences shaped my personality and opened my eyes to new realities, different cultures, and beliefs. I realized how big the world is and began to understand how my mind had been conditioned by preconceived ideas and the "shoulds" and "musts" of life.

I studied a BSc in Economics and an MSc in Communications in three different countries and worked for more than four years in various industries. All these experiences provided me with valuable skills that I use every day to create and manage myalfazema. However, throughout this time, I always felt a bit lost. I was pursuing a career and living a life that was not my own, ignoring my heart while damaging my body with bad habits. After being lost for so long, I started searching for ways to live a better life. It took me a long time to realize that the answer was inside me. It was not until I made peace with myself and let go of my constant need for control that things started to get better.

In the past few years, I have been working on my personal growth, finding my own truth and freedom. Honestly, this has not always been easy. There have been (and still are!) many moments of shadow, confusion, and fear. But step by step, I began to see and feel the light. I felt at peace with myself, I felt stronger, and I could think more clearly than ever. More importantly, I started to realize how powerful it is to be real and authentic.

All this investment in my personal growth has given me the strength I needed to completely transform my life for the better—to take my passion for well-being and mental health to the next level. At 27, I decided to quit a stable job (where I was quite happy) and follow my dream of becoming a psychologist by enrolling in a BSc in Psychology at the University of Amsterdam.

After three years, I have now graduated and can call myself a psychology graduate with a specialization in social psychology. Everything I learned during my degree is embedded in myalfazema, making it a better and more scientifically grounded experience, supported by studied and evidence-based tools.

Our values

What we believe and pursue in our wellbeing journey

EMBRACE

Embracing our nature and flow of life

Embrace who we truly are
Embrace our fears, our personality and uniqueness
Embrace whatever life has in the cards for us
Embrace light and shadow as part of who we are

CONNECTION

Connecting our body, mind and soul

Connect with our nature & roots
Connect with our purpose
Connect with society
Connect with our emotions
Live by feeling and trust that things have a way of sorting themselves out

FREEDOM

Following a path of
authenticity

Be free from prejudice and standards
Be free from external actors or circumstances
Embrace the freedom to journey inward, giving ourselves the space to do the work

Our Manifesto

Wellbeing is a journey of growth.
Step by step, we embrace who we truly are. Our fears, our passions, our uniqueness.
It is a path made of challenges. Through light and shadow, we find our way as we go. We go with the flow.
By connecting our mind, body and soul, we feel free to find meaning in our lives and give a part of us to the world.
We find happiness, not only at the end of the journey but in every step of the way.

Our Mission

Our Brand Image

myalfazema isn’t defined by a single image or symbol- it’s a fluid, ever-evolving concept shaped by individual perspectives and personal journeys. Our logo consists of many different icons, each with its own special meaning, yet they all share one common element: a single dot. This dot represents the heart - the place where every journey begins.

Our elements

Every aspect of our brand is meticulously thought out, each aspect is intertwined with our wellbeing journey.
In our aesthetic vision, we focus on connecting purple with the colors symbolising each of the five elements of nature.According to spiritual and philosophical traditions, everything in nature is composed of the 5 elements. They serve as guides for understanding the complexities of the Universe and our place within it, providing insights into both the tangible and intangible aspects of existence.

This body is made of five fundamental elements – earth, water, fire, air, and space. The quality of your life essentially depends on how wonderful these five elements are within you.” - Sadhguru

WELLBEING

sowaka

NATURE

prithvi

WATER

jal

FIRE

agni

AIR

vayu

SPACE

akasha

Contributing to a better world

Our impact goes beyond our retreaters.

Scientific research (e.g., Park et al., 2017) suggests that kindness and generosity uplift us as human beings, making us feel happier and more connected. When you take care of yourself, you have more energy and capacity to care for others.

This idea is at the heart of our mission. By fostering wellbeing within our community, we help people find peace within themselves—allowing them to make a positive impact in the world.

But we want to go further. We aim to reach those beyond our immediate community who could also benefit from greater wellbeing, empowering them to create change in their own lives.

That’s why we are donating €20 from each myalfazema retreat registration to an organization that promotes wellbeing.

At this moment, our contributions are helping two siblings - a 10-year-old diagnosed with autism and their 16-year-old sibling - access clinical psychological support.

Our partners

We’ve collaborated with over 20 people, tailoring each retreat’s concept, location, and flow to bring together the right partners.

Our partner yoga teachers are trusted experts but they are not “masters with special powers”. They are people like us who are on their own conscious journey of self-awareness and discovery. We partner with them because we want to hear, and be inspired by their life stories, experiences, moments of light and moments of shadow, and learn what they have learnt on the path that led them so far. 

They flexible in their approach and trust the myalfazema journey and intention. They are authentic people who personify true references of wellbeing to create a unique and holistic yoga experience. Our partners have the skills to help you move forward on your own journey. 

An unforgettable vegetarian gastronomic experience with an exclusive Chef
Our aim is to offer not only a wellbeing food experience to you, but also a real taste of vegetarian and local food that empowers you in your journey. In each myalfazema retreat, you will have an exclusive chef who will cook delicious and balanced meals prepared local and seasonal ingredients.
Our Chefs are experienced in serving conscious nutritious and delicious vegetarian or vegan meals, while also offering workshops on how to cook a variety of different dishes.

A myalfazema retreat can be located anywhere as long as it is in a place where we feel close to nature, either in the countryside or by the ocean. The accommodation provides a space to learn, develop and grow by creating an environment where you can catalyse your energies to let go and feel empowered to awaken your mind, body and spirit.

There are spaces suited for the practice of yoga, and beautiful walking trails.. The staff is welcoming and will make you feel at home.

Get inspired & know everything first-hand